Sybil F. Stershic

I am a marketing & organizational advisor who specializes in employee and customer care. My professional passion is internal marketing - taking care of employees so they can take care of customers.

A bit of background:

After graduating from Lehigh University with a degree in social psychology, I began my career in bank marketing. Turned out I loved marketing and hated banking. No problem, since the banks I worked for eventually merged into oblivion.

In 1988 I launched Quality Service Marketing to build on my internal marketing passion. As QSM evolved to include marketing training and strategic planning for corporate and nonprofit clients, I continued my journey: learning & practicing internal marketing and collecting & sharing examples of best practices in numerous articles, presentations, and workshops. I put it all together in my first book about internal marketing: "Taking Care of the People Who Matter Most - A Guide to Employee-Customer Care" (2007). In response to growing interest by nonprofits, I wrote my second book: "Share of Mind, Share of Heart - Marketing Tools of Engagement for Nonprofits" (2012).

About this blog:

This blog is primarily about internal marketing & communications – how to effectively engage the people who most impact marketing and organizational success. It’s a concept applicable to all organizations – for-profit and nonprofit.

It's for sharing what I’ve learned over time in this arena (more than 30 years-gasp!), and I invite you to share your experience and feedback. Together we can create a better workplace focused on improving employee and customer engagement.