Reading for Fun & Profit (Share the Wealth)

Looking for a good marketing/business read? Check out Jack Covert’s latest book reviews in the March 1st issue of Marketingprofs.com ... there’s bound to be at least one book that will appeal to folks interested in business reading.

No doubt about it, it’s a challenge to make the effort in this age of information overload. But the return is well worth it when you find a book that stimulates your thinking & adds to your wealth of knowledge. Some of the best business people I know (including my husband Michael) make time to read these books.

Fortunately, networking can help reduce the time involved in choosing what to read – getting and giving recommendations on what business books are worth reading.

What was neat for me in checking out Marketingprofs.com book reviews was discovering that I know the reviewer. While we’ve never met in person, Jack Covert & I served together as "screeners" for the American Marketing Association Foundation’s Berry-Book Prize (named for my mentor, Dr. Len Berry, Professor at Texas A&M).

And here’s your chance to do some book networking. The Foundation is currently seeking nominations for the Berry-AMA Book Prize to recognize current books that have had a significant impact on marketing. Check it out to nominate your favorite ... and while you're there, check out the past winners for additional reading ideas.