I’m excited to tell you about a new program, The Services Leadership Practicum, offered by ASU’s Center for Services Leadership (CSL). This program combines high level teaching on best practices in services management with a unique simulation that integrates human resources, marketing, and services operations management. Attendees participate in rival teams who compete with each other to manage a service firm serving both consumer and B2B (business-to-business) markets.
I asked Alicia Holder, CSL’s Director of Business Partnerships, how this program differs from their annual Services Leadership Institute and Compete Through Services Symposium. She told me the Practicum “has a major focus on strategy - finding your niche within the market.” Its simulation event is great for people who are expected to run a service P&L area and those who are new to services - especially if they’re transitioning from a product-based industry to a service-based one.
If you want to participate in a challenging & stimulating professional development experience, then check out this new educational event.