One of the reasons I love working with nonprofits is that they are so mission-focused. When you’re passionate about your mission, it’s easier to feel good about your work. But having a noble mission doesn’t guarantee organizational success!
Effectively managing a nonprofit on a daily basis is a challenge that involves:
- planning and delivering mission-based programs in response to constituent needs
- securing scarce resources and funding to meet ever-increasing needs
- developing and maintaining good relationships with the board, staff and volunteers
- ensuring governance compliance, etc.
These are just a few of many critical tasks facing nonprofit professionals. With so many responsibilities, it’s easy for nonprofit leaders and managers to get caught up in operational issues and lose sight of what matters – and what matters is the tremendous impact every employee and volunteer has on the organization’s brand.
This is why I wrote Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits – to help nonprofits better engage their employees and volunteers. The book is scheduled for release this June, but here’s a sneak peak at what’s inside.
Part 1: Nonprofit Marketing and Engagement
Ch. 1. Understanding Nonprofit Marketing and Your Brand
Ch. 2. Why Nonprofit Marketing Needs to be Different but the Same
Ch. 3. Taking Care of the People Who Most Impact Your Brand
Part 2: Marketing Tools of Engagement
Ch. 4. Introduction to Internal Marketing Tools of Engagement
Ch. 5. Connecting to the Organization
Ch. 6. Connecting to Customers
Ch. 7. Connecting to Other Employees and Volunteers
Part 3: Facilitating Your Nonprofit Engagement
Ch. 8. Keeping People Engaged
Ch. 9. Making It Happen – Your Internal Marketing Plan.
Special Pre-Release Offer: Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits will be published this June, and I'm pleased to offer a special discount of 20% off the retail price before the book's actual release. [Update: this offer expired in July 2012.]