Chip R. Bell: Take Their Breath Away: How Imaginative Service Creates Devoted Customers
Jagdish N. Sheth: The Self-Destructive Habits of Good Companies: ...And How to Break Them
Katya Andresen: Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Rajendra S. Sisodia: Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
William J. McEwen: Married to the Brand: Why Consumers Bond with Some Brands for Life
Hal Rosenbluth: The Customer Comes Second: Put Your People First and Watch 'em Kick Butt
"...a book that should be kept on the desk." William J. McEwen, PhD
"...one of the best books on internal marketing..." Professor Jagdish N. Sheth
"Chockfull of excellent examples from a host of companies..." Janelle M. Barlow
"A wealth of practical and sensible ideas..." Dr. Leonard L. Berry
For complete testimonial statements from these, and other distinguished readers, please visit my full page of What They're Saying About The Book.