I’m thrilled with the positive response to my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits. Here are several recent reviews that I’m honored to share.
"With a great passion for (and deep expertise in) nonprofit marketing, Sybil Stershic has written an immensely practical, valuable book. “Share of Mind, Share of Heart” clearly explicates both marketing fundamentals and more sophisticated concepts for nonprofit marketing professionals in plain, easy-to-understand language, with concrete examples.
"Unlike many academic texts on nonprofit marketing, this book is peppered with questions designed to get you thinking tangibly and immediately about how the concepts discussed can be applied directly to the day-to-day business of your organization. I found her insights into internal marketing tools of engagement to be particularly apt and important. Too often in leanly staffed, undercapitalized nonprofits where staff is pressed for time, we overlook this crucial area. Morale and profits suffer as a result, with organizations sometimes seeming disconnected and disengaged from their customers, volunteers, and (in some cases) overall mission.
"'Share of Mind, Share of Heart' is a book that should be on the shelf of every nonprofit marketer, both novices and veterans." - Andrew Edmonson, Director of Marketing and Public Relations, Houston Ballet
"Like the author, I have served on a variety of non-profit boards and counseled them about marketing. I've found that the whole idea of marketing is intimidating to many non-profits. They often believe marketing is too complicated for them and requires a commitment of resources (both human and monetary) beyond their capability. This insightful book dispels these fears as myths. Marketing is presented here as it truly ought to be: a simple, people-based idea about creating and communicating value. Each chapter provides an understandable exercise that will cause the reader to pause and reflect upon how to bring the marketing concept to life in any non-profit." - Frank Haas, Dean of Hospitality, Business and Legal Education, Kapiolani Community College
"Every now and then, you find a book that contains more than a powerful message---it houses a poignant experience. Share of Mind, Share of Heart is an experiential wisdom-sharing tome written for organizations that benefit us all. Full of practical how to's and laced in the language and philosophy of non-profits, it will open eyes, enhance skills, and enrich outreach." - Chip R. Bell, noted author and consultant, The Chip Bell Group
Special thanks to Andrew, Frank, Chip, Ivana, and Wayne for taking the time to review and share their thoughts on my book!